Our software is a unique solution for setting up and conducting RTB campaigns in all RTB business models.
Real-Time Bidding (RTB) is a model of buying space in programmatic advertising. In RTB system each display of a banner is purchased based on auction mechanisms. Every time a user visits a website there is an auction, carried out in a fraction of a second, in which multiple advertisers can bid how much they are willing to pay for displaying ad to a user characterized by given data (interests, purchase intentions, demography).
Cloud Technologies proudly listed among Europe's Long-Term Growth Champions by Financial Times and Statista
RTB Cloud Technologies
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RTB Cloud Technologies software
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RTB Cloud Technologies is a unique solution for buying online ad inventory in automated RTB model and displaying Internet users highly personalized ads.
By using our technology marketers spend their budgets with maximum efficiency, because ads are displayed only to precisely targeted users. Our solution use only well-known technologies and can handle thousands of marketing ad campaigns at the same.
By using our technology marketers spend their budgets with maximum efficiency, because ads are displayed only to precisely targeted users. Our solution use only well-known technologies and can handle thousands of marketing ad campaigns at the same.
User opens a web-page
Real-time auction of ad space begins
Internet user sees an ad banner of the auction winner
RTB Cloud Technologies elements
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Ad-Server
system allows for real-time advertising. It is also responsible for cookie matching and generating hundreds of ad impressions per second.
Auction system
very efficient auction module which is responsible for the support of all bids. Currently, it’s analyzing around 175 000 bids per second.
Deep-learning module
we use hundreds of various deep-learning models, which offer the optimization of running campaigns.
User panel
it’s intuitive and friendly. In fact, the setting of campaign parameters, auction, and strategies of targeting takes just a few seconds.
Our partners
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Privacy Policy
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Our services rely on cookies and/or web beacon technology. With cookies—small text files that store non-personally identifiable information—we are able to deliver personalized advertising. If you do not want to see personalized ads from Cloud Technologies S.A, you can opt out at any time. An “opt-out cookie” will be installed in your browser and block the placement of cookies from Cloud Technologies S.A. Please note that for multiple browsers and devices, you must opt out on each browser or device, and if you delete your browser cookies you must opt out again.
For more information see our Internet Advertising Privacy Policy.
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