Cloud Technologies proudly listed among Europe's Long-Term Growth Champions by Financial Times and Statista
We deployed a proprietary technology called a Data Management Platform, used for collecting and processing data about Internet users from all over the world. Our database includes over 50 B profiles. The data is used mainly for precise targeting of online campaigns and for business analytics purposes.
Our company is listed on GPW (Warsaw Stock Exchange) Main Market.
We are one of the biggest companies in the global data market. Our mission is delivering high-quality data about internet users and creating innovative products and services that are based on data.
We store data and—by using artificial intelligence algorithms—extract crucial information about internet users. Machines gather individual records related to the users and create profiles that are monetized in business and marketing areas.
We gather raw data about user activity on our proprietary platform called a DMP (Data Management Platform). We collect various IDs and next, we create user profiles.
Provided data is collected mainly from desktop, mobile, and CTV devices. We protect users' privacy and process their data in compliance with privacy laws.
Our machine learning algorithms analyze data and convert it into internet user profiles. Based on interests, purchase intent or other chosen criteria, data is grouped into categories and segments. The number of profiles represents not real users, but devices used for surfing the web.
Our data is mostly bought by clients from North American and Western Europe markets. Audience data is used by firms from digital marketing industry to run precisely targeted campaigns and by companies that use algorithms based on artificial intelligence (AI) or Business Intelligence (BI) solutions.
We developed a proprietary technology called a Data Management Platform, which is one of the world's largest data warehouses. Our clients receive either raw data - clean information ready to be processed by data science team for developing new data solutions, or segmented data - processed data signals and grouped into segments ready to be used in targeting online campaigns.
Under the OnAudience.com brand, we developed a proprietary technology called a Data Management Platform, which helps integrate and manage data about internet users. The platform allows companies and agencies to store data from many sources, create a 360-degree customer view, analyze their behavior and create user segments that can be reached with a personalized message.
Polish and foreign media write about solutions, created by Cloud Technologies Group. Our experts actively comment on the most important industry events and market trends.
