GDPR compliance of products and services of Cloud Technologies

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Since 25 May, 2018, companies must obey the General Data Protection Regulations (GDPR) - a set of rules for collecting and processing data of people residing in the European Union or due to the activity carried out within EU territory.

Cloud Technologies, which owns one of the world’s largest data warehouses that process billions of Internet users’ profiles from all over the world, pays close attention to data privacy regulations. That is why the information we process on our DMP platform are processed in compliance with GDPR, CCPA and other privacy laws.

Collection and pseudonymization of data
by Cloud Technologies

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We collect raw data
Cloud Technologies collects raw data, such as Cookies or Advertising IDs. We pay close attention to types of data gathered from our partners (publishers, media buyers, media sellers, research companies, advertising networks etc.). It is highly important for the company to cooperate only with publishers and companies that obey data privacy regulations.
The data is subjected to pseudonymization process
The data is stored and processed on OnAudience.com Data Management Platform, where it is subjected to pseudonymization process. To protect users privacy we use a random alphanumeric identifier for every device.
DMP
We store and provide data in compliance with privacy regulations
Data privacy is a matter of strategic meaning for our company. Partners who use the data we offer may be sure that digital information, which we provide is GDPR compliant.

What is a goal of using data in our warehouse?

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Data gathered and processed by Cloud Technologies on OnAudience.com platform enable marketers to target online campaigns, develop solutions based on AI algorithms, and grow Business Intelligence systems.

Reaching out to the accurate target group in online marketing is crucial for the effectiveness of the specific campaign. That is why high-quality and privacy-safe data is so important in today's digital marketing activities.

Data plays an important role in digital marketing and its importance will be growing in the following years. That is why gathering high quality data and using it in compliance with adequate law regulations is crucial for development of all digital industry.

Cloud Technologies uses advanced Big Data analytics to deliver high-quality products and services for digital industry. The company comply with privacy regulations that protect users’ data.

What actions, related to GDPR we took?

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Data privacy is a matter of strategic importance for our company. The activity of Cloud Technologies is strongly connected to processing data and data protection was always a priority for us. That is why we’ve implemented restrictive internal processes aimed to protect stored data.

Cloud Technologies took a number of steps to be perfectly prepared for GDPR regulations.

Deeply analysis of interior processes affected by GDPR
Deployment of required changes into our internal processes and procedures
Legal analysis of DMP OnAudience.com carried out by EY Law Office
Legal analysis of OnAudience.com current business model and benefits that services give to our business partners.
Operational analysis
Deployment of internal procedures for privacy data security purposes.

The activity compliant with GDPR

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EY Law Office carried out legal analysis of products and services, available on OnAudience.com, in terms of GDPR requirements.

Data security and privacy

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  • we pseudonymize processed data using random alphanumeric identifiers
  • we are a partner of IAB Europe Transparency & Consent Framework 2.0
  • we collect and process only device data
  • we do not use any Personal Identifiable Information e.g. names, forenames addresses (including e-mails), telephone numbers etc.
  • we comply with IAB standards
  • we support Opt-Out mechanism
  • we respect Do-Not-Track headers send by web browsers
  • legal analysis confirmed our compliance with GDPR
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