Strategic business activity including monetization of digital information by selling data about Internet users and proprietary DMP technology. Data is sold on the global market and is provided to systems, such as Data Management Platform (DMP), Demand-Side Platform (DSP) and Customer Relationship Management (CRM).

The segment includes sales under Data exchange (direct sales of Internet user behavior data) and revenues from DMP - that is analysis, enrichment and inference on the basis of data about clients, which is delivered by external institutions.

The main group of consumers in this segment are platforms that allows to buy ad space programmatically - Demand-Side Platforms (DSPs), used by advertisers from all around the world.

The key market for Cloud Technologies Group is the largest digital ad market in the world - USA.